Viral Marketing
1
11
1111
11111111
1111111111111111
11111111111111111111111111111111
1111111111111111111111111111111111111111111111111111111111111111
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.
Off the Internet, viral marketing has been referred to as "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." But on the Internet, for better or worse, it's called "viral marketing." While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won't try. The term "viral marketing" has stuck.
 
    1.    Gives away products or services
    2.    Provides for effortless transfer to others
    3.    Scales easily from small to very large
    4.    Exploits common motivations and behaviors
    5.    Utilizes existing communication networks
    6.    Takes advantage of others' resources
 
 
Setting up a website is like building a storefront on a dead-end street.
If you want any shoppers, you must give them a reason to come.
Attract visitors to your site by giving away something free, and then try to sell something additional to those who visit.
Trust is the essential lubricant of Web business; without trust, business grinds to a halt.
Pull people to your site by your attractive content, then push quality information to them regularly via e-mail.
Conserving contacts
Building trust.
Out of site - out of mind
Establishing a reputation or a brand.
Promoting products and services.
Selling advertising.
Writing the Newsletter
by Dr. Ralph F. Wilson
 
 
 
 
 
Al Ries and Jack Trout have their "22 Immutable Laws of Marketing”
    •    Law #1:  The Law of Leadership being number one in a category.
    •    Law #2:  The Law of the Category if you cannot be first in your category, setup a new category - "differentiation"
    •    Law #3:  The Law of the Mind is better to be first in the mind than first in the marketplace.
    •    Law #4:  The Law of Perception  "Marketing is not a battle of products, it's a battle of perceptions." 
    •    Law #5:  The Law of Focus  "the most powerful concept in marketing is owning a word in the prospect's mind."
    •    Law #6:  The Law of Exclusivity  "Two companies cannot own the same word in the prospect's mind."
    •    Law #7:  The Law of the Ladder there is more than one available slot in the mind of the customer.
    •    Law #8:  The Law of Duality "in the long run, every market becomes a two-horse race."
    •    Law #9:  The Law of the Opposite the #2 player should generally do the opposite of what the #1 player is doing.
    •    Law #10:  The Law of Division a category tends to divide and become two or more categories.
    •    Law #11:  The Law of Perspective "marketing effects take place over an extended period of time"
    •    Law #12:  The Law of Line Extension Don't try to create a "better" product. That strategy is too vague. Instead, try to create a product which is better for a specific group of people with specific problems that are not being solved very well by others. That specific group of people will perceive your product as the best.
    •    Law #13:  The Law of Sacrifice "you have to give up something in order to get something".
    •    Law #14:  The Law of Attributes "for every attribute, there is an opposite, effective attribute."
    •    Law #15:  The Law of Candor "when you admit a negative, the prospect will give you a positive".
    •    Law #16:  The Law of Singularity "in each situation only one move will produce substantial results".
    •    Law #17:  The Law of Unpredictability "Unless you write your competitors' plans, you can't predict the future."
    •    Law #18:  The Law of Success "success often leads to arrogance, and arrogance to failure".
    •    Law #19:  The Law of Failure "failure is to be expected and accepted".
    •    Law #20:  The Law of Hype "history is filled with marketing failures that were successful in the press".
    •    Law #21:  The Law of Acceleration "successful programs are not built on fads, they're built on trends".
    •    Law #22:  The Law of Resources "without adequate funding, an idea won't get off the ground".